Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be.
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However, I’ve always been more concerned with users. Programmers do their work but once, while users are saddled with it ever thereafter.
We live in a society where everybody feels guilty.
You don’t have to be “a creative” to be creative.
There is no such thing as simple. Simple is hard.
Design makes what was once impossible possible.
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
